The Future of CIOs in a Video-Dominated World: Navigating the Challenges of IPTV


The world of IT is constantly evolving and CIOs must be ready to adapt to new technologies that can potentially disrupt their operations. One such technology that is rapidly gaining traction in the enterprise is video, and it is crucial for CIOs to understand the challenges and opportunities that it brings.

Video in the Enterprise:

Video has long been a part of our personal lives, but it has only recently begun to play a significant role in the enterprise. According to market research firm WinterGreen Research, the global market for enterprise streaming video was worth around $2.8 billion in 2008, and it is expected to reach $14.4 billion by 2014. This market includes various applications such as videoconferencing, virtual tradeshows, and digital signage.

The Arrival of HD Video:

High-definition (HD) video has disrupted the world of enterprise video by significantly improving the quality of the images and streams. Reports indicate that more than 50% of enterprise videos are now being produced in HD. While this may be welcome news for end-users, it poses a significant challenge for CIOs. HD video streams require 4-7 Mbps per stream, depending on the codec and resolution, which is significantly higher than the 1-2.5 Mbps required by standard definition (SD) video streams. This increased demand for bandwidth and network resources can quickly strain an enterprise’s IT infrastructure.

Managing Video Quality:

To provide a high-quality video experience for end-users, CIOs must ensure that their networks are capable of handling the increased traffic and data storage needs of HD video. This requires monitoring end-user quality of service and being able to provide video service-level agreements. CIOs must also address the common issues that can affect video streams, such as packet loss and jitter, to ensure smooth, full-screen video delivery.

The Role of IPTV:

Internet Protocol Television (IPTV) is a technology that allows for the delivery of television services over a broadband Internet connection. It offers a number of benefits for enterprise video, such as the ability to deliver a personalized and interactive viewing experience, and the flexibility to scale up or down as needed. CIOs must consider the potential of IPTV in their enterprise video strategy, as it can help to alleviate the challenges posed by HD video and provide a more seamless and efficient way to deliver video content.


Video is rapidly becoming a critical component of the enterprise, and CIOs must be prepared to manage the challenges and opportunities that it brings. HD video, in particular, requires a significant investment in bandwidth and network resources, and CIOs must find ways to overcome common issues such as packet loss and jitter to deliver high-quality video to end-users. IPTV offers a promising solution for CIOs looking to optimize their enterprise video strategy, and it is worth considering as a way to enhance the delivery and viewing experience of video content.

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